pheme is a marketing consultancy for businesses that build, supply or sell into construction, with specialist experience in construction tech and heavy equipment.
We help you explain what you do to the people who actually buy it, in words they understand.
Marketing that sounds like it was written by someone who's been on site.
Strategy and hands-on delivery, from the first positioning workshop to the stand at the show. Pick one piece or hand us the lot.
Positioning & messaging
Work out who you're for, what makes you different and how to say it, so every page, pitch and post tells the same clear story.
Demand generation & ABM
Ideal customer profiles, account-based programmes and campaigns that build pipeline with the customers you actually want to win.
Product & service launches
Launch plans for new products, software, machines and services, with dealer and channel marketing to carry them to market.
Brand, design & websites
Brand identities, websites and sales collateral that look the part on a procurement shortlist and on a site cabin wall.
Events & sponsorship
Exhibitor and visitor marketing for construction and plant shows, and activation plans that make sponsorship money work harder.
Bids, tenders & thought leadership
Bid and tender writing that helps you win work, plus articles and opinion pieces that put your experts in front of buyers.
Who we work with
Anyone who builds, supplies or sells into construction.
Contractors, housebuilders, merchants, manufacturers, consultants, software companies and hire firms. We've sat on every side of the table, so we know how a hire desk thinks, what a procurement team asks and why a great product can still struggle to land with a site manager. Our deepest experience is in four areas:
Software
Construction tech & SaaS
ICPs, ABM and demand generation for planning, scheduling and 4D software, safety solutions and telematics selling into construction.
Manufacturers
OEMs
Product launches, dealer and channel marketing, and brand work for the companies that build the machines.
Rental
Plant & equipment hire
Messaging that wins contractor accounts and speaks the language of the hire desk, plus bid and tender writing.
Shows
Events & trade shows
Exhibitor and visitor marketing for construction and plant events, from the first save-the-date to the gates opening.
What people say
Don't just take our word for it.
Amy brought a rare mix of deep construction knowledge and sharp B2B marketing to MachineMax. She understood how plant owners and contractors actually think, and turned that into campaigns that doubled our pipeline and expanded our partner channel. She's the person I'd call first for any contech business trying to get taken seriously by the industry.
I've worked with Amy at both Hewden and Flannery, and what stands out is her versatility. Whether it was brand, events, digital or sales support, she picked it up, understood what the business needed and delivered. She knows plant hire from the ground up, and that makes her marketing land with the people who matter.
CMChris MatthewDirector, Plantforce Rentals
How we work
Senior marketing, on the terms that suit you.
Retained
A fixed number of days each week or month, working as part of your team.
Good for: ongoing marketing leadership
Project
A defined piece of work: a SaaS or product launch, a positioning reset, an ABM programme or a 30/60/90-day plan.
Good for: a launch or a reset
Ad hoc
Expert help when you need it, from a strategy session to a piece of thought leadership.
Good for: a second opinion
Meet the founder
Amy, a self-confessed construction geek.
Amy didn't fall into construction marketing. She chose it, and she's stayed because she loves the sector: the kit, the people, and the problems the industry is finally using technology to solve.
Her career has followed the whole industry. She started with OEMs at JCB and Caterpillar, moved into plant hire at Flannery, and has since spent much of her time in construction tech: planning, scheduling and 4D software at Eleco, safety solutions at GKD Technologies and telematics at MachineMax, alongside events with PLANTWORX.
She set up pheme to bring all of that to businesses that need marketing from someone who understands their world. When you work with pheme, you work with Amy.
